A brand messaging guide is one of the most essential tools for ensuring your campaigns and communications are cohesive, consistent, and impactful even if you’re not in the creative driving seat (founders need time off too).
Quality services aren’t always enough to cut across the din, especially when the words you’re choosing sound like every other competitor or peer.
Writing your own copy? Zero in on the three key areas that have the biggest impact on conversions with prompts to help you put each checklist to work.