Not me at 29, pouring over another final year essay, heart set on a PHD and an academic career. Not this woman who spent years around media studies and visual culture, decrying marketing campaigns that made so many feel shitter, lacking, and disempowered.
And I did... often. The dominant energy felt draining and manipulative. Like a contest of who can shout the loudest. Like convincing people of things they didn't really need to benefit brand who didn't really care. All tactics. Zero integrity.
The idea of constantly selling people on something—anything—jarred against who I am. And then... the pandemic happened. Lockdown happened. Graduating university without a graduation happened. Small businesses around me struggling happened.
Seeing the impact my words could have on founders and their customers happened. Seeing how much marketing made a difference to human beings with big hearts happened.
So I dropped out of my MA programme, lost the deposit, and spent my loan on a digital marketing course and a Macbook and dove in the deep end into my first ever website copywriting gig (with a business owner who remains a client/collaborator—hi Michelle).
I'd be the first to say: marketing sucks
It's an incredible means of empowering small businesses, connecting people to services they need, AND transforming whole communities for the better. It's how it's been taught and executed that's broken. Marketing had been bro-ified.
But marketing is not hyper hustle or social media or urgency—those are symptoms of certain kinds of marketing.
It's the stories we share that in turn inspire others to share them on with the intention of making more lives better. Not always in grand, earth-shifting ways. But in ways that, yes, lead to discernible changes in a person's life.
Copywriting is what gives that promise substance so it doesn’t get lost in translation, it calls your people to action (bad ass).
And that's what I did—over and over again...
I learned fast...
Marketing is the promises we make to the people we serve
Marketing isn't the problem
I had some shifts and self-work to handle first. My own baggage around marketing to shed (some uncomfortably close to very unsafe experiences).
But in every contract project and in-house scope, I saw humans yearning to market simply to serve more. And the instincts I brought to those projects turned out to be the thing they needed most:
An approch that could sense what was unsaid, name what mattered, and translate it into words that made people feel seen and motivated to move in ways that serve.
I didn’t hone my craft from Mad Men. I was raised to read unpredictable rooms and each individual inside it. To catch what wasn’t said before it was. To anticipate the shift before it arrived.
That instinct became the foundation of my process. I write from subtext, not surface. And it turns out… that’s copywriting. Discipline all that raw instinct with CopyHacker's training and it becomes Conversion Copywriting that feels good (for the nervous system) but converts even better.
It took me a long time to define what I do as 'copywriting'
Welcome to Copy Therapy
Where we don't do marketing that relies on pressure, chasing, or relentless content creation. We don't hook and convert without care for the person on the other side of the screen because (a) that sh*t no longer works and (b) we're better than that.
Copy Therapy helps you market your business in a way that feels like relief, not resistance. A natural extension of you, not a performance. A fulfilling, empowering opportunity not a self-abandoning act of 'pick me.'
Marketing does not have to feel hard, forced, or confusing. Done right, your web copy can hold your presence and convert FOR you even if you're on airplane mode.
I'm introverted to my bones, trained by the best (hi, Copyhackers), and driven to craft copy you don’t just read. You feel it.
I’m not here to fling prescriptions and call it a day. Copy Therapy is about diagnosing the disconnect, finding the story thread that matters to your people, and crafting words that resonate.
A great therapist doesn’t rewrite who you are. They help you see the patterns you’ve been too close to notice—and give you the structure and tools to strengthen connection.
And that’s exactly what I do: listen to your nuances, dig deep, reflect back the blind spots, and apply copy techniques based on your unique needs. By the end, your copy doesn’t just describe what you do—it positions you as the only choice.
I’m Keshia—copywriter, messaging strategist, and deep diver by nature.
Meet The Copy Therapist
[Writing for Gut and Google]
"Copywriting is truly
her zone of genius"
[Word on the street]
"Working with Keshia was an absolute game-changer. She took the time to deeply understand my brand, and her feedback felt incredibly specific and personal. I walked away not only with better copy, but also with clarity on how to connect with my audience and take my brand to the next level. Plus, the whole process was so easy, and Keshia’s guidance felt like a true collaboration. I’m so grateful for this experience!
Aishling – Le Stage Studio
Ways I Serve →
Good copy doesn’t start with words. It starts with listening. Before I write a single line, I uncover the patterns, language, and unspoken tensions that shape how your people decide–and what they need to feel to trust you. Because when your copy sees them first, they see you differently.
001: Empathy First
Backed by strategy, each word is crafted to align with your long-term vision. It's not about quick wins and conversions; it’s about building sustainable relationships and credibility that grow your brand's impact (not just this quarter’s sales goal).
002: Intention-Driven
Great copy comes from asking better questions—not chasing perfect phrasing. I dig deep, challenge assumptions, and explore perspectives you might be too close to see. That’s how we uncover the words your audience actually needs to hear not just what sounds good.
003: Curiosity Over Perfection
Every word has a ripple effect. My approach is ever mindful of how copy impacts not just your business but the clients you serve and the broader community. That means staying guided by research and values, not trends and tactics.
004: Impact With Integrity
02 //
You care about connection as much as conversion because you measure success by the difference you make.
03 //
You’re not interested in visibility for visibility’s sake you want to build momentum with the right audience.
04 //
You’re committed to staying true to your values, even when it feels uncomfortable.
05 //
You’re done fitting into someone else’s formula and ready for copy built around what makes your brand distinct
06 //
You value thoughtful, intentional growth over chasing trends or quick fixes.
01 //
You’ve built credibility but your website isn’t converting the right people as easily as it should.
Here’s how you know we’re a match
[Because small talk has never been my thing…]
You’ve built something that matters. So how's about we get your copy to carry it so the right people see it, feel it, and know they belong (even when you're switched off)