[About The Copy Therapist]

Behind every brand is a human who believes things can be different better.

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Whose story shapes how they see and whose vision pushes them out of their own boxes to bring it to reality. Ripples of change never came from staying small. That’s why you’re here, right? Me too.

You didn’t leave one box to be stifled by another

Marketing shouldn’t feel like squeezing into a box someone else designed. And yet it does. 

But only because the wrong advice has taken root where your roots should be. Your messaging feels out of place because it’s being cultivated in the wrong mental spaces.

You're disconnected from your community because safety is keeping you stuck speaking softly to the masses. Over-perfecting sinks you into self-censorship, but only because the faceless critic is loud (inside and out). 

'Traditional' marketing is no place for authenticity and empathy to thrive. But no part of being the founder you are falls under ‘traditional’. 

You didn’t leave one box to be stifled by another. 

And neither did I.

My brand began with a story I didn’t know how to tell—my own. 

This About page long evaded me. Not because I don’t know my story, but because distilling your origins into a few defining sentences is... a lot.

When it’s your own story—your lived experience—the stakes feel higher. You want to get it right.

I believe in leading by example. I'm intent on making it safe for you to follow suit. And for you to fully understand why breaking the rules of traditional marketing (and sticking the finger up to manipulative practices) matters, I need to start with what informs it: who I am, why I do this work, and how my story might resonate with yours.

That was my grandmother.

She left behind notebooks filled with idioms, phrases, and slang she found fascinating. Pages of scrappy lexicology, flirtations with syntax, and backstories of unfinished characters.

Written words were never just empty scribbles on pages. They bestowed fluency where speaking no longer flowed naturally. And as a single mother to four daughters in 1980s rural Ireland, they formed part of her scrappy creative entrepreneurialism. 

She tweaked and toyed with words so I could write with ease. Her youthful curiosity paved my own entrepreneurial path, decades after she first blazed the trail. It’s why I have her art tattooed on my right wrist—it’s the hand my creativity pours from.

But NOT the first to have English works published.

[My roots]

My generation is the first in my family to speak English as a first language

Patterns repeat. Harmful behaviours normalise. Hurt people love company. Scarcity is abundant. Unpredictability becomes the baseline. 

Amidst the instability, movies and novels were a constancy passed down from my mother. Books and cinema tickets were the ultimate love language, forged from the first film she took me to at only a few weeks old. By my teens, creative writing became my purest form of expression when vocalising felt unthinkable. 

Weathering environments where speaking up wasn’t safe, where words were twisted, and where self-erasure meant survival continued into my late twenties. But storytelling remained a haven, a lifeline, and a way forward. 

And when it all reached a dangerous crescendo, written words set me free. In therapy, vocalising those words gave me back autonomy. In my career, reclaiming my voice gave copywriting a new purpose.

My grandmother and her daughters survived unspeakable trauma. My generation was raised by the impact. 

Some cycles take a few generations to break.

[The Plot Thickens]

My turning point came when trauma therapy affirmed what I had resisted: staying small doesn’t protect—it keeps you cut off. It’s a well-worn trauma response, and it can be different. 

My thirties are a testament to how different it can be. The Copy Therapist is that shift personified and interwoven in packages that help other heart-led but resilient founders feel empowered to make a positive impact. 

That is the essence of marketing. 

Not the hustle, the lies, the coercive tactics and triggering environments—those are symptoms of unbroken patterns.

True marketing is the joyous, empowering act of serving and solving to make lives better.

Claiming space with your story and voice is how we spread the word to the few who need it most in a way that inspires them to keep it sharing it on—the ripple effect

Until I understood what it meant to people with big visions, potent potential, and purposes worth breaking patterns for

[The character arc]

I never set out to be a copywriter nevermind a messaging strategist

Ways I Serve →

Challenging assumptions and exploring new perspectives keeps us evolving. Researching and listening are as much a part of copy as the actual words. Diving deeper is how we find the most meaningful ways to express your brand.

[The values + promises I keep]

Curiosity Over Perfection

Words don’t need to be perfect to deserve space. What matters is the perspective, truth, and connection they create. 

Disempowerment and distortion have no place in The Copy Therapist studio. Every piece of copy is crafted to uplift, inform, and inspire—empowering both you and your clients to make choices that feel right.

[The values + promises I keep]

Empathy-First Strategy

Marketing is to serve and solve, not manipulate. We choose with intention to resonate with the people who need your work most. 

It’s not about saying strictly what sells to the masses; it’s about saying what resonates with the few. I’m committed to creating copy that aligns with your voice and values, building relationships that helps both sides grow. 

[The values + promises I keep]

Authenticity < Self-Abandonment

Your story deserves to be told without watering down your vision, losing your voice, or compromising your values.

Every word has a ripple effect. My approach is ever mindful of how copy impacts not just your business but the clients you serve and the broader community. That means staying guided by principles and values, not trends and tactics. 

[The values + promises I keep]

Impact with Integrity

Good messaging informs and inspires. It creates ripples of change that start with you and reach the people you’re meant to serve.

Every brand has its own rhythm and flow. Your path is unique, and I’m here to support your journey with a process that honours your choices, values, and approach—so your brand evolves in a way that feels genuine to you.

[The values + promises I keep]

Joy in the Process

Our collaboration isn’t just about conversions—it’s about creating something that feels expansive, empowering, and lasting

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Used mindfully, words are powerful catalysts for change

The Copy Therapist was inspired by the safe, transformative spaces therapists create for their clients—the very same that helped me reclaim my voice and find empowerment in my own story.

I hold space for your copy to do the same, helping you attain messaging that’s authentic, intentional, and truly reflective of the change you wish to see.

[Brand Philosophy]

Everything starts with empathy, ensuring we understand you and your audience’s needs. By deeply listening, we craft copy that feels personal and resonates with your ideal clients, creating trust and connection.

001: Empathy First

Backed by strategy, each word is crafted to align with your long-term vision. It's not about quick wins and conversions; it’s about building sustainable relationships and credibility that grow your brand's impact.

002: Intention-Driven

Backed by strategy, every message is crafted to connect, empower, and reflect the transformation you offer. It’s not simply about selling; it’s about creating lasting, meaningful connections

003: Holding Space

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[Guiding principles]

They listen to your nuances, apply techniques based on your unique needs, and lend support as you learn to assert yourself clearly and confidently. They’re a partner and a guide, holding space for you to strengthen your voice and move towards meaningful growth. 

That same empathy, empowerment, and encouragement form the soul of The Copy Therapist. Here, your story is given the same care and attention you give, ensuring every word honours your voice and better positions you to reach your goals. 

Sure, I could say I 'soothe pain points' or 'heal copy'. The truth is, The Copy Therapist keeps my mission and approach front and centre—I wear my investment in your growth on my sleeve.

Am I qualified to actually provide therapy sessions? No (really, no). But I can help you improve your communication with your best-fit clients in a way that secures you lasting, meaningful connections that help both sides thrive.

And I also 'heal copy'.

A great therapist empowers you 

A great therapist 
empowers you 

[Why ‘The Copy Therapist?’]

02 //
Building trust and sparking meaningful conversations matters to you more than quick conversions.

03 //
You’re tired of reactive marketing and ready for a strategy that resonates with your values and vision

04 //
You’re committed to staying true to your values, even when it feels uncomfortable.

05 // 
You believe in using your voice to lead with purpose and integrity.

06 // 
You value thoughtful, intentional growth over chasing trends or quick fixes.

01 //
You’re driven by a desire to serve, solve, and make a positive impact through your work.

Here’s how you know we’re a match

[Because small talk has never been my thing…]

[Not everyone gets it—but YOU do]

Now you know my brand, how can I serve yours?

(Re)Alignment Brand + Website Copy

I’ll craft you copy that feels deeply intentional, human, and authentic—so your audience doesn’t just see what you do; they see who you are.

State of Flow Monthly Content Support 

Monthly strategy calls, copy reviews, and check-ins to stop you second-guessing and start you on the path of showing up consistently.

Insight Copy Audit

A detailed audit of your DIY copy (and messaging) with actionable recommendations to bring clarity, connection, and impact to your brand.

Take Me There

Take Me There

Take Me There

It's a privilege to hear your vision and help you shape it into words that gravitate and inspire.

In return, I invite you to use my space to strengthen your brand voice, lean into your authenticity, and elevate your online presence with intention.

Expand to the clients who need you most

Book a Clarity Call

Get the free series →

5 e-lessons, 6 exercises, and 1 reframe to get your copy speaking your audience's language.

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