Where insights get refined to help you craft impactful copy that resonates

The Copy Pad

Blog and Free Resources

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Before you press inquire, let’s make sure your service is sought-after, your offer is popping, and you have the traffic quality to match. 

Three T’s You Need Crossed If Your Web Copy Is Going to Convert

Keshia Sophia Roelofs, The Copy Therapist, sits at her desk in the studio reading ogilvy on advertising

SEO, Website Copywriting

A brand messaging guide is one of the most essential tools for ensuring your campaigns and communications are cohesive, consistent, and impactful even if you’re not in the creative driving seat (founders need time off too). 

Why You Need a Brand Messaging Guide

Self portrait of Keshia Sophia Roelofs

Brand Storytelling, Content Strategy

Surface-level SEO strategies won’t cut it anymore in 2025. The era of the website copywriter is here.

5 Critical SEO marketing shifts in 2025 you can’t afford to ignore

The Copy Therapist laptop siting on a comfortable bed surrounded by cushions and a grey fluffy throw

SEO, Website Copywriting

Quality services aren’t always enough to cut across the din, especially when the words you’re choosing sound like every other competitor or peer.   

Why Storytelling Will Be Your Business’s Superpower in 2025

Keshia from The Copy Therapist poses against a white background with the StoryBrand book

Brand Storytelling

Without a well-crafted website, relying on owned media like Instagram means great reach comes at a high risk.

Building on Social Media Alone Is Costing You Clients (here’s how to fix it)

Building a StoryBrand books sits on a white office desk beside The Copy Therapist Laptop

Content Strategy

Mini Web Copy Audit

Free Guide

Writing your own copy? Zero in on the three key areas that have the biggest impact on conversions with prompts to help you put each checklist to work. 

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