Celtic Rose Holistic Alignment
The Brand
Founded by Setske Roelofs, Celtic Rose Holistic Alignment offers client-led CranioSacral Therapy, SomatoEmotional Release, and Empowerment Coaching to help individuals reconnect with their bodies, release deeply held emotions, and rediscover their inner healer. Rooted in compassion and holistic healing, Celtic Rose creates a space where clients feel supported in their unique healing journey, fostering balance, emotional resilience, and long-lasting transformation.
Package Details
Breakthrough (custom)
Services included
• Core content strategy
• Social media templates + copy
• Website copy upload (on Showit)
Custom add-ons
An all-in package designed to take wellbeing brands further with strategic copy aligned with your mission, shaped to your ideal people, and invigorated with intentional storytelling.
Brand discovery workbook • Persona development • Brand messaging strategy workshop • SB7 Script • Brand Messaging Guide • 8 pages of optimised website copy • Voice of Client research • Market Research • SEO optimisation and keyword research • Loom Walkthroughs • Wireframe • Branding support
Explore Package Options
The Brand Brief
When Setske reached out to The Copy Therapist, she was eager to establish a strong digital presence and raise awareness about her unique offerings. Although she has over 20 years of expertise, she had limited brand visibility, lacked an established location, and many potential clients were unfamiliar with her therapeutic modalities. With the goal of building credibility and growing her client base, Setske wanted her website to reflect the compassionate, safe healing environment she offers in person.
Our collaboration began with a shared vision: to create messaging that resonated with her audience’s needs for emotional release and holistic well-being, all while positioning Celtic Rose as a trusted source of healing in the online wellness space.
Setting intentions →
001 The Backstory
Setske wanted her website to align with her holistic healing practice, reflecting her gentle, non-invasive therapies and client-led approach. The intention was to recreate the very same safe, warm environment she effortlessly fosters in her healing sessions.
She sought to resonate with her best-fit clients' desire for compassionate, safe healing while clearly differentiating her services from more recognised wellness approaches. We needed to ensure that even in establishing her credibility, the language on her website avoided being overly clinical, prescriptive, or overwhelming.
Deliverables →
002 Setting Intentions
WEBSITE COPYWRITING /
Craft clear, compassionate, website copy that aligns with Setske's holistic healing values and speaks directly to her target audience's needs for emotional release, inner balance in the face of burnout, and self-empowerment.
The backstory →
BRAND MESSAGING /
Develop cohesive brand messaging that clarifies and unifies her unique services and creating an online presence that reflects the safe, nurturing environment Setske provides in-person.
003 The Deliverables
The Brand Voice
Approachable / Compassionate / Supportive / Grounded
Setske’s communication style centres on helping clients feel at ease, creating a space where they feel safe to speak freely and share their thoughts and experiences. Her brand of copy is mindful and empathic, aware of how each individual may be feeling in the present moment. It balances warmth and professional clarity, ensuring that clients feel both supported and guided in their healing journey.
Target Audience
Setske's clients are often self-aware empaths seeking relief from chronic stress, chronic pain, and burnout. They tend to overextend themselves, professionally and personally, prioritising others over their own wellbeing. They often come to Setske because they yearn for balance and are finally ready to invest in holistic therapy that works on all levels. But many have experienced trauma and/or struggle with expressing their emotions, so finding an empowering, compassionate guide who allows them to take the lead in their healing journey is essential.
Language
Setske avoids prescriptive terms like “should,” “have to,” or “need to,” respecting that each client’s journey is deeply personal. Instead, the language should focus on possibilities, choices, and gentle encouragement, creating an inviting, non-judgmental space for clients to explore their healing.
The language style was to stay warm, friendly and empathic, but equally professional and clear. Setske did't want to sound too clinical or detached but rather enthusiastic for potential clients.
CTAs
Invite potential clients to schedule a consultation or discovery call to discuss their healing needs.
Encourage potential clients to learn more about the therapies and how they align with their personal healing journey.
Brand Voice
Approachable
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Empathic
Empowering
My approach for the website was to lead with empowerment, compassion, and autonomy—values that are central to Setske’s practice. These qualities informed the tone and messaging across every page, ensuring the copy felt supportive, nurturing, and aligned with the safe environment she creates in her in-person sessions. This included adding CTAs that encouraged readers to choose their own path and foregrounding Setske own personal story of trauma recovery.
VoC research revealed a shared resistance to diving too deep into past trauma and releasing trapped emotions—clients were afraid of being overwhelmed. The agitation sections were saved for addressing the fear straight on and positioning SER and CST as the gentle, client-led solutions they are. As every client's trauma experience is unique, we made the decision to lead with burnout—inviting the reader to explore it in the context they felt most aligned with.
The approach also included outlining next steps in clear terms, adding a dedicated How it Works Page, and foregrounding their own body as their most helpful guide—with burnout simply being its call for support as opposed to something to be fixed. Our 'You' game was strong for this project.
The Strategy
Breakthrough Moments
"Heal on all levels and live a fulfilling life"
Home Page Copy
Setske was very clear about not wanting to foreground herself as a healer—she is a support and guide as her clients tap into their own inner healer. The homepage was essential for establishing Setske's deeply entrenched philosophy and North Star, setting the tone for each page thereafter.
"Release the restrictions held deep within and rediscover the balance and re-alignment your body has been asking for"
"Your healing journey is unique, and so are the therapies I offer..."
"Celtic Rose Holistic Alignment offers a safe, all-inclusive space to let go, release the load, and reconnect with your true self, guided by the wisdom of your body. "
"Choose your path to your own inner healer"
"Buried beneath your burnout is a most powerful, gifted healer"
Services Page Copy
Setske's client's often come to her in a state of absolute burnout and vulnerability. They are used to overextending themselves so it was important to reframe burnout as an opportunity to reclaim their lives—rather than something to fix. Choice became the most important element we could add into her web copy. That, and encouragement.
"Your burnout is a guiding light, not a block. It is your body asking for the same care and attention you so willingly give to others..."
"You don’t have to navigate this journey alone. I’m here to guide and support you as you reclaim your power, one step at a time."
"The same gentle techniques and practices that helped me reconnect, release and step into a more balanced, authentic life are the ones I now offer to help you too find inner peace of mind, body and soul"
"Walk away from every session together feeling not just empowered but deeply connected and cared for."
"As someone who has walked this path of healing, I understand the courage it takes to turn inward and face what’s been holding you back."
A space where you feel safe to explore and release what no longer serves you"
Setske story is an incredible journey through the depths of grief, PTSD, and trauma recovery, with the modalities she offers being the very ones that set her on a path of holistic therapy. It was important to not only honour her origins but use it to inspire hope in the very clients she loves to serve.
About Page Copy
"Where insights flow freely and burdens are gently released"
CST Sales Page
Setske has built an incredible pool of testimonials to pull from which offered plenty of VoC to use as a crossheads and copy throughout her sales pages. As her flagship service, her CranioSacral sales page is a beautiful example of when brand philosophy, client values, and target audience align effortlessly.
"With light, intentional touch, we will work together to calm your nervous system, ease your pain, and help you reconnect with the deep well of calm and clarity within."
"Celtic Rose is your space to find peace and clarity, to release pain and tension with the assurance that you are being held, not worked, every step of the way."
"Your body already knows how to heal itself; CST simply creates the space for that healing to unfold naturally."
"Create space for your healing"
"Reach out and let us talk about how we can create a space where you feel safe, heard, and gently guided to let go of what no longer serves you."
"Your healing journey is unique, and I am committed to helping you feel confident and supported as you choose the path that aligns with your needs."
"Explore the best path to your healing together "
Calls to Action
The Reveal
Celtic Rose Holistic Alignment has transformed into a sanctuary of client-led healing, where compassionate therapies and clear, nurturing messaging align. By grounding Setske’s values in a voice that speaks directly to her clients’ need for emotional release, balance, and self-empowerment, we’ve crafted a brand that invites individuals to rediscover their inner healer in a safe, supportive space.
"You helped me embrace the very message that is Celtic Rose Holistic Alignment."
Word on the Street
"Words are not enough to describe my appreciation and gratitude for all the time and effort you put in in getting this project of the ground. Even the questionnaires were presented in such a way as to find and release the information found within me. I am eternally grateful and beyond amazed at your incredible gift of crafting words that fit and resonate exactly. Something I would not have been able to execute in the way you so beautifully, and sensitively narrated."
Setske Roelofs, Founder of Celtic Rose Holistic Alignment
Discover how the Breakthrough Package can help you uncover powerful insights, refine your messaging, and transform your brand's online presence. Start your breakthrough journey today.