You’ve got ideas—lots of them. But how to say it? When to say it? Should you say it? You definitely should say it... Right?
You're learning fast: consistency is a clarity block, not a creative one.
Because you already know your voice. You know your audience. You even know what you want to say (most days). But getting it out of your head and onto the page? That’s where you need a pro.
Not someone to take over — someone to refine, strengthen, and pull the thread through so every piece builds momentum.
A sharp, strategic second brain who can help you move those piles of unfinished drafts to done without the spiral of overthinking.
Say no more.
Show up with drafts in hand and get expert copywriting support that helps you:
✨ Polish your drafts into clear, compelling content without losing your voice
✨ Spot and fix weak points, from muddled messaging to calls-to-action that miss the mark.
✨ Align your content with your offers so every post supports your business goals.
✨ Keep your voice consistent so your audience always knows it’s you.
✨ Work smarter with your ideas, turning scattered thoughts into streamlined content.
State of Flow is a copywriting support system for founders who want to stay hands-on with their content while receiving expert guidance to refine and elevate it.
This isn’t just a copy edit service—it’s prioritised access to a copywriter who knows how to pull the gold from your drafts, refine without rewriting your voice, and spot the gaps that are stopping your content from landing. All you need stop overthinking dead in its tracks and keep you in flow.
Share your goals, bounce ideas off me, and get expert input on what to prioritise for the month ahead.
Get expert editing, feedback, and polishing within 48-72 hours. Choose from one deliverable:
- Blog updates (up to 4)
- Newsletters (up to 4 emails)
- Social media posts (up to 15)
Stay consistent and aligned with regular check-ins to keep you on track and motivated.
Enjoy a change of scenery with a dedicated space to upload drafts, track feedback, and receive copywriting insights tailored to you.
Because nothing feels better than seeing your content actually out there doing its job.
✨ One platform focus: €250 (usually €350)
✨ Multi-platform support (mix and match two platforms—social, email, or blog): €400 (usually €500)
Give me a clear picture of who you are, where you are and where you’d like to go with a discovery questionnaire and 3–5 samples of previous content (plus any performance data you wish to include).
We link up for a 1-hour call where you bounce ideas off me, map out your content, and set clear intentions for the month ahead. By the end, you’ll have focus, direction, and a plan to execute together.
Upload drafts to your private Copy Hub, and I’ll provide expert feedback, edits, and suggestions. Whether you work week-to-week or batch your content, we’ll refine it together to ensure it’s clear, consistent, and impactful.
Each week, you’ll have direct access to me via Slack/Email/DM for feedback, guidance, and even a little cheerleading when you need it most. I’ll help keep overwhelm at bay so you can stay consistent and aligned.
We’ll review what worked and reflect on progress. You’ll have a copy of your review in the Hub and the option to continue with renewed momentum or take what you’ve learned and go for it solo (the door is always open)
1 hour Brainstorming Call
Personal Notion Dashboard
On-Demand Copy Edits
Self-Coaching Tools
Copywriter Private Line (Slack)
This is your space for clarity, collaboration, and expert feedback, so you stay in flow and true to you.
Not one bit. State of Flow is all about refining and elevating your voice, helping you get more confident at articulating your ideas clearly and showing up consistently in the process. You’ll draft your content, and I’ll provide expert feedback, edits, and suggestions to ensure it’s aligned, impactful, and ready to resonate with your audience. Think of it as having a copywriter in your corner—not taking over the reins.
If you DO need someone to take over, Nurture is the package for you.
In State of Flow, you can expect hands-on support that elevates your content without taking over the creative process:
Here’s what that looks like:
Expert eyes on your drafts: Emails, social posts, blogs, or whatever you’re working on.
Clear, actionable feedback: Refining headlines, clarifying messaging, strengthening calls-to-action.
Polishing and final tweaks: So your content flows smoothly and lands the way you want it to.
A copywriter in your corner: With Slack access for questions, nudges, and support during working hours.
This isn’t about creating the content for you—it’s about giving you the expert insight and support you need to feel confident in what you’re putting out.
The brainstorm call is your space to get clear, focused, and intentional about your content for the month. Here’s what we’ll cover:
Your Priorities: We’ll map out your key goals for the month, whether it’s nurturing your audience, promoting an offer, or building consistency in your messaging.
Your Ideas: Bring your content ideas, and we’ll refine and expand them together. I’ll help you identify what to focus on and how to shape your messaging for maximum impact.
Your Plan: By the end of the call, we’ll have a clear roadmap for your drafts, ensuring you know exactly what to create and when to deliver it for feedback.
This call isn’t about overcomplicating things or building out a new strategy—it’s about helping you find your flow, so you can create content with clarity and confidence.
State of Flow is a support system, not a done-for-you copywriting service. While traditional copywriting projects often involve deep audience and brand research, crafting copy from scratch, and providing detailed strategies, State of Flow focuses on refining and elevating your ideas and drafts.
With State of Flow, you’re in control of the creative process. You'll take the lead on drafting with me as your sounding board, editor, and accountability partner (and cheerleader).
No heavy research or strategy. No full audits or starting from scratch. State of Flow is about clarity, not overhauls—we work with what you bring. You already know your people. I’m here to help you communicate with them more effectively.
This depends on how you prefer to work. If you like to batch create, you might spend a couple of hours the first week drafting your content for the month. If you prefer a week-to-week flow, you can dedicate smaller pockets of time to draft and upload. The goal is to work with your natural rhythm and make the process feel sustainable (and repeatable).
We’ll use a private Notion Copy Hub to keep everything organised, from your drafts to my feedback. You’ll also have access to me via Slack, email, or DM for questions, check-ins, and quick wins—whichever feels most comfortable for you.
For drafts you can paste them onto Notion directly or upload them as Google Docs.
For a limited time, join State of Flow for the exclusive beta price of €400 (save €100)—only 4 spots left available.
Now's your time to break the cycle and gain the confidence to bring your community closer.
One webpage. One informed approach to meeting your goals.