State of Flow

Create with clarity. Post with purpose. Find your flow.

Copywriting support for founders who want clarity, accountability, and a copywriter in their corner.

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You need more than just someone to polish your content, but outsourcing it all isn’t for you. You want to grow your confidence behind the creative wheel, not stay stuck in park.

No. It’s the overwhelm that needs to go. The piles of unfinished drafts, the spiral of overthinking, the second-guessing your messaging when it matters most. The self-censorship

Consistency is a clarity problem, not a creative problem.

You know because your brain is chock-full of ideas. But how to say it? When to say it? Should you say it? You definitely should say it. Right? 

It would be so much easier if you had a copywriter on speed dial. Say no more.

It’s not a question of having ideas, creativity, or vision. It’s having the clarity and assurance to show up consistently

 

That’s where I come in.

Ongoing copy support for content that feels natural and moves the needle. 

Because you know what you want to say, you just need an expert copywriter on speed-dial to bounce it off and back you up when it comes posting time.  

And in the process help you: 

✨ Stop overthinking and turn your best ideas into finished content that feels aligned

✨ Stay consistent with accountability that supports your creativity without taking over

✨ Confidently create content that feels natural, true to your voice, and resonates with your audience

✨ Move past decision paralysis and discern what makes sense for your brand

✨ Finally find the clarity and flow you need to gather momentum

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State of

Your space to find clarity and filter out the ideas sure to get conversations flowing (and conversions following). 

Flow

State of Flow is a copywriting support system for founders who want to stay hands-on with their content while receiving expert guidance to refine and elevate it.

This isn’t just a copy edit service—it’s a partnership focused on keeping you consistent, aligned, and confident with your messaging. Share your drafts and get back expert feedback and edits, plus check-ins (and cheerleading) to stop overthinking dead in its tracks and keep you in flow. 

Here's how it all goes down each month

And swap content overwhelm for: 

Share your goals, bounce ideas off me, and get expert input on what to prioritise for the month ahead. 

Monthly Brainstorming Call: 

On up to 2 deliverables per month get expert editing, feedback, and polishing. Choose from:

- Blog updates (up to 4)
- Newsletters (up to 4 emails)
- Social media posts (up to 15)
- Lead magnets (up to 5 pages)

On-Demand Copy Edits:

Stay consistent and aligned with regular check-ins to keep you on track and motivated. Hit a wall or need a mid-week confidence boost? I’m a message/voice note away. 

Accountability Check-Ins:

Join State of Flow

Enjoy a change of scenery with a dedicated space to upload drafts, track feedback, and receive copywriting insights tailored to you.

Personal Copy Nook: 

€500 €400

Exclusive beta pricing: save €100 —only 5 spots available.

Need support on only one platform? Try the Lite option for €250 (usually €350), where we’ll focus on one key deliverable.

Package Price

* 50% Deposit + 50% Remainder end of month

I'm Ready to Flow

"It's so wonderful to be seen from the outside in. Sometimes we really don't see our own level of expertise and therefore look for it externally. Through your input I see me too now."  

Holistic Therapist,
Celtic Rose Holistic Alignment

—Setske

Give me a clear picture of who you are, where you are and where you’d like to go with a discovery questionnaire and 3–5 samples of previous content (plus any performance data you wish to include).

01: Get Grounded

We link up for a 1-hour call where you bounce ideas off me, map out your content, and set clear intentions for the month ahead. By the end, you’ll have focus, direction, and a plan to execute together.

02: Find Your Focus

How it flows

Upload drafts to your private Copy Hub, and I’ll provide expert feedback, edits, and suggestions. Whether you work week-to-week or batch your content, we’ll refine it together to ensure it’s clear, consistent, and impactful.

03: Gain Clarity

Each week, you’ll have direct access to me via Slack/Email/DM for feedback, guidance, and even a little cheerleading when you need it most. I’ll help keep overwhelm at bay so you can stay consistent and aligned.

04: Stay Aligned

We’ll review what worked and reflect on progress. You’ll have a copy of your review in the Hub and the option to continue with renewed momentum or take what you’ve learned and go for it solo (the door is always open)

05: Reflect & Reset

How it feels

FAQs

Book with confidence

Not one bit. State of Flow is all about refining and elevating your voice, helping you get more confident at articulating your ideas clearly and showing up consistently in the process. You’ll draft your content, and I’ll provide expert feedback, edits, and suggestions to ensure it’s aligned, impactful, and ready to resonate with your audience. Think of it as having a copywriter in your corner—not taking over the reins.

If you DO need someone to take over, Nurture is the package for you. 

In State of Flow, you can expect hands-on support that elevates your content without taking over the creative process:

Feedback on drafts: Whether it’s an email, a social post, or a blog, I’ll review your drafts to ensure they’re clear, aligned, and impactful.

Suggestions for improvement: From refining your headlines to sharpening your call-to-action, I’ll share actionable tips to strengthen your messaging.

Polishing your content: I’ll help you tweak and perfect your drafts so they resonate with your audience while staying true to your voice.

Guidance to stay on track: With regular check-ins and ongoing access to me, you’ll have the accountability and clarity you need to stay consistent.

This isn’t about creating the content for you—it’s about giving you the expert insight and support you need to feel confident in what you’re putting out.

The brainstorm call is your space to get clear, focused, and intentional about your content for the month. Here’s what we’ll cover:

Your Priorities: We’ll map out your key goals for the month, whether it’s nurturing your audience, promoting an offer, or building consistency in your messaging.

Your Ideas: Bring your content ideas, and we’ll refine and expand them together. I’ll help you identify what to focus on and how to shape your messaging for maximum impact.

Your Plan: By the end of the call, we’ll have a clear roadmap for your drafts, ensuring you know exactly what to create and when to deliver it for feedback.

This call isn’t about overcomplicating things or building out a new strategy—it’s about helping you find your flow, so you can create content with clarity and confidence.


State of Flow is a support system, not a done-for-you copywriting service. While traditional copywriting projects often involve deep audience and brand research, crafting copy from scratch, and providing detailed strategies, State of Flow focuses on refining and elevating your ideas and drafts.

With State of Flow, you’re in control of the creative process. You'll take the lead on drafting with me as your sounding board, editor, and accountability partner (and cheerleader). 

No heavy research or strategy. No full audits or starting from scratch. State of Flow is about clarity, not overhauls—we work with what you bring. You already know your people. I’m here to help you communicate with them more effectively.

This depends on how you prefer to work. If you like to batch create, you might spend a couple of hours the first week drafting your content for the month. If you prefer a week-to-week flow, you can dedicate smaller pockets of time to draft and upload. The goal is to work with your natural rhythm and make the process feel sustainable (and repeatable).

We’ll use a private Notion Copy Hub to keep everything organised, from your drafts to my feedback. You’ll also have access to me via Slack, email, or DM for questions, check-ins, and quick wins—whichever feels most comfortable for you.

For drafts you can paste them onto Notion directly or upload them as Google Docs. 

"You have seriously taught me so much and have truly pushed me to the next level emotionally with social media! Thank you!"  

The Wellness Way – Lake Forest

—Dr. Paige Enwright

Clarity, consistency, and content support in one.

Limited Monthly Availability 

For a limited time, join State of Flow for the exclusive beta price of €400 (save €100)—only 5 spots available. 

Now's your time to break the cycle and gain the confidence to bring your community closer. 

Sign Me Up!

Ready to find your flow?

 One webpage. One informed approach to meeting your goals.

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