The Wellness Way – Lake Forest
The Brand
The Wellness Way - Lake Forest is the latest addition to the global network of health restoration clinics devoted to solving the health challenges conventional medicine cannot. Rooted in chiropractic principles, The Wellness Way is on a mission to empower people to live their best version of health.
Package Details
Alignment (Custom)
Services included
Custom add-ons
A focused web copy package perfect for wellbeing practitioners looking to update their core webpages without overhauling their brand messaging.
Brand discovery workbook • Brand strategy session • 4 Core pages of website copy • Voice of Client research • Market Research • SEO optimisation and keyword research • Loom Walkthroughs • Wireframe
• Brand photography
• Case Study blog templates
• Website copy upload (on Showit)
Explore Package Options
After several years running The Wellness Way’s Irish franchisee, Discover Chiropractic, Dr. Paige is now launching her own clinic in Lake Forest, Il. While staying in The Wellness Way family, her move across the Atlantic Ocean signals a fresh start and a rebuild from the ground up.
Dr Paige wanted to tap into the local SEO with her own website while establishing her credibility online and building more of a personal brand presence.
The goal for her website is to have more opportunities to share her expertise in her specialised areas and create an online presence that would allow her to expand her practice, attracting more clients and doctors in the process.
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The Brand Brief
FOCUS WEBSITE COPYWRITING /
Educate prospective patients about The Wellness Way Approach, establish credibility, and increase visibility online. The vibe? Help visitors feel seen.
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BRAND PHOTOGRAPHY AND WEB DESIGN /
Brand portraits and lifestyle images that capture Dr. Paige's approachable, professional nature with the website design to match
The Deliverables
The Brand Voice
Assertive, Optimistic, and Motivational
Dr. Paige wanted potential patients to feel hopeful, empowered, and relaxed when they came into contact with her brand—like they can take a deep breath in and trust that they will find answers.
Target Audience
Dr. Paige's primary clientele consists of mostly women between 30 and 60 who are sick and tired of feeling sick and tired. With her own history of autoimmune health issues, period pain, and allergies, she wanted to speak to women who know that health is not a quick fix and are looking to change not just their symptoms, but their lives—and the lives of their children.
Language
It's important for Dr. Paige that we position The Wellness Way — Lake Forest as being women's go-to for their health needs. However, we had to be careful not to use any 'claiming' language.
We also needed to connect things to The Wellness Way from her website in respect of their franchise agreement.
CTAs
Encourage visitors to schedule either a discovery or complimentary call.
Entice more patients to book a consultation for chiropractic adjustment, hormone testing, or food allergies.
Key Messages
We don't guess, we test!
We think differently.
Dr Paige is here to help
Traumas, toxins and thoughts
We look at the body like a Swiss watch where everything affects everything
Brand Voice
Optimistic
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Assertive
Motivational
Dr. Paige's own health journey is an essential part of her practice—it's the reason she became a chiropractor. More importantly the reason she became a chiropractor with The Wellness Way who focus largely on hormone health and food allergies alongside chiropractic care.
VoC research made clear that the type of patients that find Dr. Paige are cautious and distrustful of any kind of health care. They've been let down by conventional medicine but also don't feel confident alternative healthcare will work. They're willing to invest in the services but only if they feel confident it will work.
I decided centring Dr. Paige's personal story in the web copy was more important than showcasing credentials alone. Her patients need to feel safe and understood. Past clients also indicated that being listened to was just as important to their health journey as the testing and treatment plans. So, I strengthened her brand story and weaved it throughout her messaging.
The Strategy
Breakthrough Moments
"Conventional treatments are not the only solution"
Home Page Copy
Many of Dr. Paige's clients are women who have been let down by traditional medicine—especially when it comes to their hormone health. One of the common threads in Voice of Client research was feeling of disenchantment and cynicism. Her client base is disheartened. The intention then was to meet them where they're at and foster hope again.
"Traditional medical treatment often focuses solely on managing symptoms with medications and surgeries, leaving you stuck in a cycle of discomfort and uncertainty. We take a different approach."
"Empowering you to take control of your health and stay on top of it is why I became a chiropractor."
"Your health journey is unique but you don’t have to do it alone"
"Reach your unique health goals and achieve wellness that lasts"
Services Page Copy
Dr. Paige's most aligned clients are ready to make significant lifestyle changes. They're done with quick fixes, fads, and medications. They want to switch to practices and treatments that will make a difference to them and their family—a true health journey.
"Take back control of your life through the proven combination of testing, individual plans, and one-on-one guidance tailored to your body's unique needs."
"Health is a journey.
Let us support you on the road to health restoration"
Not by bandaid solutions but through lifestyle, diet, and natural supplements determined by diagnostic testing, examination and consultations.
The very same approach Dr Paige has used to help past patients better understand their unique health needs and break free from the restriction of health issues like..."
"My infatuation with seeing health differently literally started from my first breath"
"And got stronger with every health obstacle I overcame. Along the way, I learned lessons that would shape how I treat my patients."
"No matter how complex or chronic your health issues, a life of vitality and restored health is possible"
"...I knew then that I wanted to help others find wellness too, and be the support on their journey that I needed on mine.
The Wellness Way empowers me to do exactly that."
Being part of The Wellness Way, Dr. Paige needed to keep their brand front and centre—so we used her About sections to really lean into her own personal story and ethos. Dr. Paige literally embodies the transformation she offers clients, so it was important for her to use her story to inspire others to embark on their own journey to wellness.
About Page Copy
"Say goodbye to just managing symptoms and hello to thriving!'
"We want to help you get to the root causes of your health concerns and that starts by hearing more of your story"
"We are here to listen to your story and give you the one-on-one guidance you need to thrive. Book your call and get the answers you’ve been looking for. "
Calls to Action
The Reveal
"I had all of these ideas, and she put them into words and actions better than I could have dreamed."
Word on the Street
"I cannot put into words how much I recommend Keshia! She has helped take me to the next level! I was feeling stuck and overwhelmed, and now I have clarity and, honestly, hope.
Dr. Paige Enwright
Experience how Alignment Web Copy can help you embody your brand story and connect authentically with your audience. Start your journey to a more impactful online presence today.